Email Marketing is still an important tool in any modern marketing strategy. It’s a lot more flexible than many other platforms and is good way of keeping both your customers informed about what’s going on in your business and further monetising your client base.
We create visually stunning campaigns that have strong calls to action and are results driven. By using advanced analysis tools, we can split your campaigns to understand what performs best and continually refine your campaigns to continually make them perform even better than the last.
We start all email marketing campaigns by ensuring everything is set up to succeed. Initials set up will include:
Depending on your business, here are some examples of the types of email templates we can design:
VIP offer emails: Certain VIP clients who you may want to give special offer emails
Lead nurturing emails: Educating emails about what you offer
Event reminder emails: reminders about events that you may have planned
Product updates: updated on new products, sales and promotions
Email template designs are a one off cost. We recommend you change your email template design every 3 month in order to reduce marketing fatigue. However you can decide as and when you require a template design yourself if needed.
In this day and age, more and more consumers use the internet to search for the products or services they need. Your business will gain more credibility by having a professional and personalised email marketing. Without email marketing, potential customers might go to your competitors that do.
Whether you provide products or services, email marketing will give prospects an alternative location to buy them. As a retailer, having an eCommerce website means you can sell your products to a wider market, you’re not limited to just your local area. Even if you offer services, they can be made available globally by running email marketing. If you don’t think you can sell your products or services online, remember, even clothes, shoes, cars and houses sell online!
Providing important information to your prospects takes time, whether it’s face-to-face, on the phone, in a brochure, or in emails. With email marketing, you can provide a lot of information about your products and services and display it directly to your target market. Once your campaign is live, it is available to your customers indefinitely, saving you a lot of time. And what is time? Time is money!